Globe Telecom’s #CreateCourage branded film has been shortlisted at the Tangrams Effectiveness@Spikes Awards, the Asia-Pacific awards which honor outstanding marketing strategies that deliver remarkable business results.
As part of a multi-year strategic partnership with Disney, Globe promoted the 2016 movie Rogue One: A Star Wars Story to Philippine viewers. Instead of focusing on revenue-generating marketing activities such as exclusive merchandising, the company launched #CreateCourage, a campaign designed to advocate for non-judgmental understanding and to celebrate bravery during struggle.
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